Best Export Settings for Facebook Videos 2025

Want your Facebook videos to look great and perform well in 2025? Here’s everything you need to know about the best export settings to ensure high-quality playback and maximum engagement:

Resolution: Use 1280x720 (720p) or 1920x1080 (1080p) for sharp visuals.
File Format: Export as .MP4 or .MOV with H.264 codec for compatibility.
Bitrate: Stick to 4 Mbps for 720p or 8 Mbps for 1080p to balance quality and file size.
Aspect Ratios: Use 16:9 for landscape, 9:16 for vertical (Stories), and 2:3 for mobile feeds.
Audio: Use AAC audio, 44.1 kHz sample rate, and at least 128 Kbps bitrate for clear sound.
Max File Size: Keep videos under 4GB and under 240 minutes long.

Why It Matters:

Using the correct export settings ensures smooth playback, better mobile optimization, and higher engagement. Facebook’s algorithm favors videos that are optimized for both desktop and mobile users, so getting this right is key to better reach.

Quick Tip:

Use tools like StoryShort AI to automate these settings and save time while creating professional, engaging videos.

Ready to dive deeper? Let’s break it all down step by step.

The Best Export Settings for Facebook Videos

Facebook Video Requirements in 2025

Facebook has updated its video guidelines to provide a better viewing experience across devices and varying internet speeds. Knowing these details helps maintain video quality and boost engagement.

Resolution and Aspect Ratios

Picking the correct resolution and aspect ratio ensures your videos look great and keep viewers interested. Facebook suggests using a resolution of 1280x720 pixels, which balances quality and performance ^[1].

Here are the supported aspect ratios and their best use cases:

Orientation	Aspect Ratio	Best Use Case
Landscape	16:9	Desktop viewing, videos with links
Portrait	9:16	Mobile-first content, Stories
Mobile Feed	2:3	Optimized for mobile news feed

If your video includes embedded links, stick to the 16:9 aspect ratio ^[1]^[2].

File Format and Compression

Facebook recommends the following technical settings to ensure smooth playback and compatibility:

Technical Aspect	Recommended Setting
File Format	MP4 or MOV
Video Codec	H.264 compression
Audio Format	AAC audio
Max File Size	4GB
Max Duration	240 minutes
Bitrate	4mbps (CBR)

For audio, use:

Sample rate: 44.1 KHz
Bitrate: 128 Kbps stereo ^[1]

The H.264 codec with AAC audio ensures compatibility across devices, while a constant bitrate of 4mbps (CBR) keeps streaming smooth ^[1]. To avoid upload problems, keep your file size under 4GB by adjusting compression if needed ^[2].

Now that you know the specs, you can fine-tune your export settings for the best results.

Guide to Configuring Export Settings

Here’s how to set up your editing software to meet Facebook's video requirements and ensure high-quality exports.

Sequence Settings

Parameter	Recommended Setting
Timeline Resolution	1920x1080 (1080p) or 1280x720 (720p)
Frame Rate	30 fps
Aspect Ratio	1:1 (Square Pixels)
Color Space	Rec. 709

If you're working with 4K footage, export it at 1080p or 720p for Facebook uploads.

Export Settings

In your editing software, choose the H.264 format for video exports.

Setting Type	Configuration
Format	H.264
Bitrate	CBR, 8 Mbps (1080p) or 4 Mbps (720p)
Maximum File Size	Under 4GB
Profile	High
Level	4.2

After setting up the video, adjust the audio to ensure clear and crisp playback.

Audio Settings

Audio Parameter	Required Setting
Format	AAC
Sample Rate	44.1 kHz
Channels	Stereo
Bitrate	At least 128 Kbps

For videos with a lot of dialogue, bump the audio bitrate up to 192 Kbps to enhance clarity.

Optimizing Videos for Facebook's Platforms

Creating videos for Facebook involves a mix of technical tweaks and crafting an enjoyable viewing experience. Factors like bitrate, file size, mobile viewing, and engaging content all play a role.

Bitrate and File Size

The quality and speed of video playback on Facebook depend heavily on bitrate. Here's a quick guide:

Video Quality	Target Bitrate	Maximum File Size
1080p HD	8 Mbps	4 GB
720p HD/Mobile	4 Mbps	4 GB

Using two-pass encoding can help maintain quality while staying within Facebook's 4GB file size limit. This ensures smooth streaming without sacrificing visuals.

Don't forget: most of Facebook's audience is on mobile. So, optimizing your videos for mobile users is just as crucial.

Mobile Optimization

Since mobile users dominate Facebook, your videos should cater to them:

Aspect Ratio: The 2:3 vertical format works best for mobile feeds, making your video more noticeable and filling the screen effectively.
Captions: Add clear, readable captions. These help engage viewers who watch without sound and make your video accessible to a broader audience.

Best Practices for Video Content

Once you've handled the technical details, focus on making your videos more engaging. Here are some tips:

Length Matters: Facebook's algorithm favors videos that keep viewers hooked. Short, attention-grabbing content often performs better.
Thumbnails Count: Use custom thumbnails with bold visuals, little text, and an accurate preview of your video to draw clicks.
Analyze Performance: Use Facebook's Video Insights to track metrics like watch time, engagement, and audience retention. These stats can guide your future video strategy.

Using StoryShort AI for Video Creation

Creating videos for Facebook can be tricky, especially with its specific technical requirements. Tools like StoryShort AI make the process easier by handling these details while helping you produce high-quality content.

StoryShort AI Features

StoryShort AI provides a range of tools to streamline video creation, including:

AI-generated scripts to kickstart your ideas
Customizable templates for a polished look
Professional voiceovers and royalty-free music to enhance audio
Auto-generated captions designed to meet Facebook's platform guidelines

Pricing starts at $19/month for 5 videos, with plans like the Influencer tier ($129/month) allowing up to 120 videos.

StoryShort AI for Facebook

StoryShort AI ensures your videos meet Facebook's technical standards. It automatically formats videos to 1280x720 resolution, exports in .MP4 format, and adjusts aspect ratios for mobile viewing. Captions are also included to engage viewers who prefer silent playback.

To make the most of StoryShort AI for Facebook, take advantage of its customizable features:

Adjust video dimensions to fit Facebook's aspect ratios
Auto-generate captions to boost engagement
Ensure your content looks great on any device
Keep file sizes within Facebook's upload limits

This combination of features helps you create videos that perform well across the platform.

Conclusion: Key Points for Exporting Facebook Videos in 2025

Creating successful video content for Facebook in 2025 means paying close attention to technical details and export settings. Here's a breakdown of the key factors to keep in mind for optimal video performance.

Technical Requirements
Facebook videos work best with a 1280x720 resolution in .MP4 format. Make sure to adjust aspect ratios to suit different viewing contexts. For smooth playback and balanced file sizes, aim for bitrates of 8 Mbps for 1080p and 4 Mbps for 720p ^[2]^[3].

Audio and Mobile Optimization
For clear, professional sound, use AAC audio at 128 kbps or higher. Since most users watch videos on mobile devices, a 2:3 aspect ratio is ideal for better engagement on smaller screens ^[2].

Improving Quality
Two-pass encoding is a great way to ensure high-quality videos, even at lower bitrates. This method analyzes the video twice, making it especially useful for visually complex content or when file size needs to be kept in check ^[3].

Streamlining the Process
Automation tools like StoryShort AI can help you meet these technical specifications with less effort. These tools save time and ensure consistent, high-quality output while adhering to Facebook's platform requirements.

FAQs

Here are answers to some common questions about exporting videos for Facebook in 2025, based on the key points from the guide.

What are the recommended settings for Facebook videos?

To get the best video quality, aim for a resolution of 1280x720 pixels, save the file in .MP4 or .MOV format, and keep it under 4GB with a maximum length of 240 minutes ^[1]^[2]. For bitrate, stick to 4 Mbps (4000 kbps) for 720p or 8 Mbps (8000 kbps) for 1080p, and set the frame rate to 30 fps ^[2]^[3].

How should I optimize for mobile viewing?

Facebook automatically adjusts videos to a 2:3 aspect ratio for mobile users ^[2]. This layout ensures your video looks great on smartphones and tablets, where most people watch Facebook videos. Adding captions is a smart move too - it boosts engagement, especially for mobile viewers.

What's the best way to ensure consistent video quality?

Using two-pass encoding is a reliable way to balance quality and file size ^[3]. This method is particularly useful for videos with detailed visuals or when working within Facebook's size limits. Sticking to the suggested bitrate settings (4 Mbps for 720p and 8 Mbps for 1080p) also helps maintain a good balance between quality and performance.

Can I use AI tools to create Facebook videos?

Yes! Tools like StoryShort AI can simplify the process of creating videos that meet Facebook's standards. These platforms assist with tasks like scriptwriting, video production, voiceovers, and adding captions, making it easier to create engaging content that performs well.

Video Export Parameter	Recommended Setting
Resolution	1280x720 pixels
Bitrate (720p)	4 Mbps
Bitrate (1080p)	8 Mbps
Frame Rate	30 fps
Maximum File Size	4GB
Maximum Duration	240 minutes
Preferred File Formats	.MP4, .MOV